The Name Generator uses AI to produce creative, strategic brand names tailored to your idea. It evaluates generated names based on factors such as memorability, distinctiveness, relevance, and brand fit to help you build a focused shortlist.
Writing an Effective Name Prompt
The more specific your prompt, the better the names will be.
Good prompt elements:
- Product or service type
- Target audience
- Brand personality (bold, warm, minimal, playful)
- Name style preference (short, invented, real word)
Example prompts
"A B2B SaaS tool for product teams to manage customer feedback. Should feel sharp, modern, and trustworthy. Prefer short names, ideally one or two syllables."
"A DTC skincare brand for women in their 30s. Clean, clinical but warm. Evocative names that feel elevated without being pretentious."
"A craft beer brewery in Amsterdam focused on experimental small-batch IPAs. Edgy, creative, a bit irreverent."
Reading the Results
SIRSTEVEHQ BrandPilot presents generated names with information to help you understand how each suggestion fits your brand. Here's how to read each card:
Velaro
coined
Velocity meets clarity, built for speed and precision
91% match
───────────────────────────────
velaro.com
velaro.co
velaro.io
[Select this name]
- Name — The suggested brand name.
- Type tag — The naming style, such as coined, evocative, compound, metaphor, or descriptive.
- One-liner — A short explanation of what the name evokes and why it may work for the brand.
- Match % — The brand fit score assigned to the suggestion.
- Domain list — Available domain options may be displayed alongside the name, depending on the supported domain extensions and current availability.
- ★ star — Where displayed, this indicates BrandPilot's recommended domain option for the name.
Filtering and Sorting
After generating names, you can:
- Regenerate — Generate a new set of suggestions based on your current requirements.
- Search a specific domain — Check whether a name or domain you already have in mind is available.
- Continue chatting with the Copilot to refine your results, for example, "shorter names only" or "more evocative, less technical."
Selecting a Name
When you find a name you like:
- Click Select this name to set it as your brand's working name.
- The selected name appears in your workspace and can be used throughout your BrandPilot brand-building workflow.
- You can still change it later from Settings → Workspace → General.
Selecting a name does not automatically register a domain. Domain registration is a separate step and depends on the domain extension and availability.
DON'T OVERTHINK IT
The best brand names are often simple and unexpected. A high match score can be a useful signal, but it should not be the only factor you consider. Think about how the name sounds when spoken, how easy it is to remember and spell, how it fits your audience, and whether the name works across your website, social media, products, and other brand assets.
Before committing to a name, also consider domain availability, trademark considerations, cultural meaning, and potential conflicts with existing brands.
You'll be saying this name thousands of times, so choose one that feels right for the brand you're building.
