The Logo Generator creates professional, vector-quality logo concepts from a plain-language description. Logo concepts can be developed for use across print, web, social media, and other brand materials.
How It Works
The Logo Generator uses a two-panel layout:
- Left panel — Logo AI Copilot
- Right panel — Generated logo concepts and brand mockups
AI Copilot
Describe your visual vision in the Copilot chat. The AI can use your brand strategy, including your archetype, colors, personality, and other brand information, as context when generating logo concepts that fit your brand identity.
You can also choose how many concepts to generate, where multiple concept options are available.
| Option | Credits used |
|---|---|
| 1 concept | Varies |
| 4 concepts | Varies |
| 6 concepts | Varies |
The applicable credit requirement is displayed in BrandPilot before you generate your concepts.
Example prompts
"Minimalist wordmark with 'Luminary Coffee' in warm golden serif font, a subtle steam curl forming a glowing halo above the cup"
"Bold geometric icon mark, a hexagon with a lightning bolt inside. Clean, modern, tech-forward. Dark navy and electric blue."
"Playful hand-drawn mascot, a smiling fox holding a pencil. Warm orange, friendly, great for a kids' education app."
Quick Concept Descriptions
The Copilot can also surface pre-written concept descriptions that you can select as starting points, such as:
- "Minimalist wordmark with…"
- "Circular emblem featuring…"
- "Abstract mark of…"
- "Hand-illustrated vintage lantern…"
These are AI-generated starting points tailored to your brand and business type. Select one to use it as the prompt, or edit it before generating your logo.
Logo Concepts Panel
Generated concepts appear in the right panel. Each concept card can show:
- The logo rendered at scale
- The concept label, such as bold concept or minimal concept
- An Edit button to open the Logo Editor
GENERATE 4 OR 6 CONCEPTS
Generating multiple concepts gives you more creative range and makes it easier to explore different visual directions before committing to a specific logo.
Brand Mockups
Below the logo concepts, BrandPilot can render your selected logo in brand mockups to help you see how it may look in real-world applications.
| Mockup | Context |
|---|---|
| Business Card | Logo presented on a business card |
| Website Header | Logo shown in a website navigation area |
| Social Avatar | Logo adapted for a social media profile image |
| Letterhead | Logo presented on a branded document header |
Brand mockups help you evaluate how your logo may perform across different brand touchpoints before finalizing your design.
Logo Editor
Click Edit on any concept to open the Logo Editor. The editor allows you to refine your selected concept and make adjustments to your logo before saving or exporting it.
Saving & Exporting
Your selected logo can be saved to Brand Assets when you:
- Click Apply in the Logo Editor
- Export the logo in a supported format such as SVG or PNG
Saved logo files can be accessed from Brand Assets, where you can keep your logo and other brand materials organized in one place.
