The AI Site Builder generates a complete, multi-page website from a plain-language description. It uses your brand information and requirements to create a website structure, content, and visual direction that you can review, edit, and publish.
NEW FEATURE
The AI Site Builder is available within the Website Builder and provides an AI-driven alternative to building a website manually from scratch.
How It Works
The AI Site Builder is a conversational requirement-gathering flow that collects your brief, helps clarify your requirements, and then generates your website.
Step 1 — Open AI Site Builder
Go to Digital Presence → Website Builder → AI Site Builder.
The page opens with:
- An AI chat panel that can use your brand context
- A Start with a template section, where available
- A Live Preview pane that displays the generated website
Step 2 — Describe your website or pick a template
Option A — Plain language description:
Type what you want in the chat field. Be as specific or broad as you like. The AI can use your description and available brand information to help determine the website structure and content.
Example:
"Create a bold fashion ecommerce website. I want a strong editorial homepage, collection pages, an about section, and a lookbook. Edgy and aspirational."
Option B — Starter template:
Where starter templates are available, you can select one to begin with a predefined website direction.
| Template | Style |
|---|---|
| Coffee Brand | Premium editorial, shop and blog |
| SaaS Landing | Modern product launch page |
| Design Portfolio | Creative studio showcase |
| Wellness Brand | Luxury health and lifestyle |
| Fashion Store | Bold ecommerce with editorial styling |
| Creative Agency | Services, case studies and team |
Selecting a template can provide a starting point for your brief and allow you to refine the requirements before generation.
Step 3 — Review the generation plan
After providing your description, the AI may summarize what it is preparing to build:
Ready to generate
A bold, editorial ecommerce website for [Brand], with a strong
homepage, collection pages, an about section, and a lookbook.
Website type ecommerce
Industry Fashion
Style bold · luxury
Color vibe High-contrast black and white with a sharp accent
Pages Home · Collections · Lookbook · About
Color palette Based on your Brand Strategy
At this point you can:
- Generate Website — Proceed with the proposed plan
- Start over — Clear the current conversation and begin again
- Continue chatting to refine the requirements, such as "Add a Contact page" or "Make it warmer and use amber instead of electric yellow"
Step 4 — Generation
Click Generate Website to create your site.
BrandPilot can generate:
- Multiple pages based on your requirements
- Sections for each page
- Brand-appropriate copy
- Visual styling based on your available brand information
- Navigation connecting your website pages
- A Live Preview for reviewing the generated result
Generation time may vary depending on the website's size and complexity.
Step 5 — Review and edit
Once generated, you can review the website and continue working on it.
Available options may include:
- Edit — Open the visual page editor to refine content, sections, and layout
- Publish — Publish the website when you are satisfied with the result
You can continue editing your website after publishing.
What Gets Generated
The AI Site Builder can create several elements based on your requirements:
| Element | Details |
|---|---|
| Pages | Pages described in your brief |
| Sections per page | Sections such as Hero, Features, About, Testimonials, CTA, and Footer |
| Copy | Website copy based on your requirements and available brand context |
| Colors | Visual styling based on your Brand Strategy and selected direction |
| Navigation | Website navigation connecting relevant pages |
| Footer | Brand footer with relevant links and information |
The exact pages, sections, and content depend on the requirements you provide.
Tips for Great Results
BE SPECIFIC ABOUT PAGES
List the pages you need: "Home, About, Pricing, Blog, Contact". Providing the required pages gives the AI a clearer structure to work with.
REFERENCE A STYLE YOU LIKE
Describe a visual direction that inspires you, such as "minimal and editorial but warmer" or "professional SaaS design with a premium feel." You can also reference familiar design characteristics without requiring the AI to reproduce another website exactly.
MENTION WHAT YOU SELL OR OFFER
If you have specific products, services, features, or offers, mention them. The AI can use this information when developing your website structure and section copy instead of relying on generic content.
Rebuilding
From the visual editor, where the option is available, you can use Rebuild with AI to return to the AI Site Builder and generate a new website direction.
This can be useful when you want to make a significant change to the overall structure, visual style, or content direction.
REBUILDING MAY REPLACE YOUR SITE
Before rebuilding an existing website with AI, review the confirmation shown by BrandPilot. Regenerating the site may replace existing pages, sections, or manual edits. Save or copy important content before proceeding if you do not want to risk losing previous work.
