The Themes module lets you apply pre-built visual styles to your website. A theme can influence colors, typography, spacing, and other visual elements across your website, helping you establish a consistent design without manually updating every individual section.
Accessing Themes
Go to Digital Presence → Website Builder → Themes to access the available themes.
You may also be able to access the Theme Library through the website builder, depending on your current workspace and interface.
Theme Library
BrandPilot provides a selection of pre-built themes designed for different website styles and industries. Available themes and categories may vary as new designs are introduced.
All Themes
The Theme Library may include themes designed around different visual directions, such as:
| Theme Style | Description | Primary Style |
|---|---|---|
| Corporate | Professional and structured, suitable for established businesses | Clean and professional |
| Executive | Refined and authoritative, suitable for professional services | Premium and formal |
| Studio | Minimal and creative, suitable for designers and creatives | Modern and precise |
| Editorial | Warm and content-focused, suitable for publishers and creative businesses | Refined and expressive |
| Commerce | Designed to support product-focused websites and online stores | Bold and conversion-focused |
| Startup | Modern and technology-focused, suitable for startups and digital products | Contemporary and energetic |
| Wellness | Soft and approachable, suitable for lifestyle and wellness brands | Calm and organic |
| Luxury | Refined and sophisticated, suitable for premium brands | Elegant and premium |
The exact themes available in your Theme Library may change as BrandPilot introduces new designs.
Categories
Themes may be organized into categories to make it easier to find a visual style that fits your business.
| Category | Best for |
|---|---|
| Business | B2B companies, professional services, finance, consulting, and corporate websites |
| Portfolio | Designers, photographers, agencies, artists, and other creatives |
| Ecommerce | Online stores, product businesses, and direct-to-consumer brands |
| Startup | SaaS companies, technology businesses, apps, and new ventures |
| Wellness | Beauty, lifestyle, wellness, and related businesses |
| Luxury | Premium products, hospitality, fashion, and high-end services |
Applying a Theme
To apply a theme:
- Browse the Theme Library and review the available designs.
- Filter by category if you want to narrow down your options.
- Select the theme you want to use.
- Click Apply Theme.
- Review your website in the builder preview.
A theme is intended to provide a consistent visual foundation across your website. Depending on the theme and website configuration, applying one may affect multiple pages and sections.
Before applying a theme to an established website, review the preview carefully to make sure the new styling works with your existing content.
Previewing a Theme
Before applying a theme, use the available preview options to review its visual direction.
Pay attention to:
- Typography
- Color treatment
- Spacing
- Section layouts
- Buttons and other interface elements
- Overall visual hierarchy
Previewing themes first helps you choose a design that complements your existing brand rather than selecting a theme based only on its thumbnail.
Relationship to Brand Strategy Colors
Your Brand Strategy provides important context for your website's visual identity, including your brand color palette.
When available, BrandPilot can use your established brand information as a foundation for your website design. A theme then provides the broader visual treatment, such as typography, spacing, layout patterns, and component styling.
This allows your website to maintain a connection to your overall brand identity while still benefiting from a professionally designed visual system.
If your current theme or website configuration provides options for overriding theme colors, you can use those controls to adjust the appearance to better match your brand.
After Applying a Theme
After applying a theme, you can continue editing individual pages and sections using the Pages editor.
Theme styles provide the overall design foundation, while section-level editing allows you to make additional adjustments to individual parts of your website where supported.
This means you can start with a complete visual system and then refine specific sections without having to build the entire design from scratch.
THEMES VS. BRAND COLORS
Think of a theme as the overall visual system of your website, including its typography, spacing, layout patterns, and general design direction.
Your brand colors are part of your broader brand identity and help make the website visually recognizable as your business.
The best results usually come from choosing a theme that complements your brand's personality and then refining the website with your established brand identity. This gives you a consistent design without losing the character of your brand.
