The Discounts section allows you to create and manage promotional offers for your online store. Depending on the eCommerce features available in your Workspace, you may be able to create coupon codes, apply discounts to specific products or collections, and configure conditions for when promotions can be used.
Discounts can be useful for product launches, seasonal promotions, customer incentives, and other marketing campaigns.
Discount Types
Depending on the features available in your store, supported discount types may include:
| Type | How It Works |
|---|---|
| Percentage | Applies a percentage discount to an eligible order or product |
| Fixed Amount | Deducts a fixed amount from an eligible order or product |
| Free Shipping | Removes or reduces eligible shipping costs |
| Buy X Get Y | Provides an additional product or discount when a specified purchase condition is met, where supported |
The discount types available to you are displayed when you create a new discount.
Creating a Discount
Click Create Discount to open the discount configuration.
Basic Settings
Configure the main details of your promotion.
| Field | Description |
|---|---|
| Discount Code | The code customers enter during checkout |
| Type | Select an available discount type |
| Value | The percentage, fixed amount, or other value associated with the discount |
| Auto-generate Code | Automatically create a unique discount code, where supported |
Choose a clear and memorable code when creating a customer-facing promotion. For example:
LAUNCH20
Applies To
Define which products or orders can use the discount.
Available options may include:
- Entire Order: Applies the discount to eligible items in the customer's cart.
- Specific Products: Applies the discount only to selected products.
- Specific Collections: Applies the discount to products within selected collections.
Review the available conditions carefully to ensure the promotion applies to the products you intended.
Minimum Requirements
Set minimum purchase conditions where supported.
| Option | Description |
|---|---|
| No Minimum | The discount can be used without a minimum purchase requirement |
| Minimum Purchase Amount | The customer must reach a specified order value |
| Minimum Quantity | The customer must purchase a specified number of eligible items |
Minimum requirements can help you control how and when a promotional offer is applied.
Customer Eligibility
Control which customers can use the promotion.
Depending on the available features, options may include:
- All Customers: Any eligible customer can use the discount.
- Specific Customers: Restrict the discount to selected customers.
- New Customers Only: Limit the promotion to eligible first-time customers, where supported.
Usage Limits
Set limits to control how frequently a discount can be used.
| Field | Description |
|---|---|
| Total Uses | Maximum number of times the discount can be redeemed |
| One Use Per Customer | Limits each eligible customer to one redemption |
Usage limits can help prevent a promotion from being used more times than intended.
Active Dates
Set the period during which the discount can be used.
Enter a Start Date and, where supported, an End Date for time-limited promotions.
If an end date is optional, you can leave it unset for a promotion that remains active until you manually deactivate it.
Managing Discounts
The Discounts section provides an overview of your available promotions.
Depending on your configuration, the list may show:
- Discount code
- Discount type and value
- Number of uses
- Current status
- Start date
- End date
Click a discount to view or edit its settings.
Where supported, an active discount can be deactivated without permanently deleting its configuration. This can be useful if you want to stop a promotion temporarily or preserve its settings for future reference.
Automatic Discounts
Where automatic discounts are supported, you can create promotions that are applied automatically at checkout without requiring customers to enter a code.
For example:
10% off eligible orders over your configured minimum purchase amount
Automatic discounts can make promotions easier for customers because there is no coupon code to remember or enter.
The available conditions and configuration options depend on the eCommerce features enabled for your Workspace.
LAUNCH OFFER STRATEGY
For a new product or business launch, you can create a simple promotional campaign using a memorable discount code such as:
LAUNCH20
You can promote the code through your website, social media content, email campaigns, or other customer communication channels.
If you want to create a limited-time offer, configure an appropriate expiration date or usage limit. This gives you a clear promotional period and makes it easier to measure how the campaign performs.
Always review your discount conditions before publishing the promotion to ensure the offer applies exactly as intended.
