This core principle is something we emphasize strongly here at SIRSTEVEHQ.
Back in 2015, the Internet Corporation for Assigned Names and Numbers (ICANN) began reshaping the way we look at domains by introducing more than 1,200 new domain extensions, with even more expected in the future.
In the past, businesses only needed to secure the “.com” version of their brand to feel safe. Some would also register the “.net” or “.org” variations, but very few went beyond that.
Today, the landscape is entirely different. Just consider Google’s decision to spend $25 million to secure the “.app” extension—this clearly shows that new domain extensions are here to stay. In fact, we’re only at the beginning of this evolution.
This raises an important question: with so many new extensions available, which ones should you register?
An article published by BetaNews.com explored this challenge and outlined four key considerations when it comes to new domain extensions. We’ll summarize them below:
The first three points ultimately lead to the most important one: protecting your brand.
The article also recommends registering your trademark with the Trademark Clearinghouse (TMCH). This ICANN-managed database helps trademark owners protect their brands by giving them priority access to register new domain names before they become publicly available. This greatly reduces the risk of cybersquatting and ensures you are notified if anyone attempts to register a domain using your trademark.
In conclusion, ICANN has created both a challenge and a solution. It’s now up to businesses and individuals to take the necessary steps to safeguard their online identity.
At SIRSTEVEHQ, we’ve made this process simple. You can easily search through the most popular top-level domains (TLDs), check availability, and register the extensions that matter most to your brand—all in one seamless platform.
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